QR Code Example – Lloyds TSB Mobile Banking

This example of responsive advertising by Lloyds TSB shows a good implementation of a QR code in print media. The QR code does a great job of extending the content of the magazine insert onto the mobile web. The QR scans through to the Lloyds TSB mobile banking site, which is ok but slightly odd as Lloyds TSB have mobile applications for iOS, Android, Ovi, and BlackBerry. Lloyds could have linked the QR code through to a blank interstitial page which would detect the device’s user agent before correctly redirecting the user to the correct app download. Still, all in all this is a good use of a QR code.

The exact link behind the QR code:

http://mobile.lloydstsb.com/onthemove/?WT.mc_id=MQCOTM1111P

20111209-231759.jpg

20111209-231809.jpg

20111209-231941.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s