This example of responsive advertising by Lloyds TSB shows a good implementation of a QR code in print media. The QR code does a great job of extending the content of the magazine insert onto the mobile web. The QR scans through to the Lloyds TSB mobile banking site, which is ok but slightly odd as Lloyds TSB have mobile applications for iOS, Android, Ovi, and BlackBerry. Lloyds could have linked the QR code through to a blank interstitial page which would detect the device’s user agent before correctly redirecting the user to the correct app download. Still, all in all this is a good use of a QR code.
The exact link behind the QR code: