Currently Augmented Reality (AR) campaigns for mobile are pretty bad. I just watched this video for Starbucks’ new Christmas AR-ready seasonal cups (I know I’m a bit late with this):
Read about what the App does on Mashable.
I get it. There’s an item in an area of high dwell time (although these are takeaway cups) and you have users sitting around playing with their phones. The perfect opportunity to get consumers to interact with your product. However, the end result is always a half-baked attempt at something engaging that you may open once but certainly won’t return to.
I’m yet to see a really effective AR mobile marketing campaign. I’d love to see some if you have examples – @joelblackmore
AR in general has such potential, and will soon be perfected on mobile, it’s just frustrating that all the current campaigns are boring. Watch this old concept video for minor car repair by BMW:
When are we going to see something as genuinely useful and well though through as this in AR mobile marketing?