Recently I wrote up some initial impressions on using Google Glass, but Glass represents something so new that my impressions form and change every day. It has been very difficult for me to neatly arrange my thoughts for this post as I feel Glass represents so much and is, arguably, a culmination of Google’s finest work yet.
It has been widely discussed that Glass isn’t yet a final product and will evolve into something more sophisticated and powerful. The more I discuss this idea with the Somo innovation team and friends around the industry the more I realise how exciting and powerful Glass will be, so I wanted to take a stab at why I think Glass has such massive potential, and look at the impact it will have on our lives.
Google are changing the way we interact with computers
Glass represents some of Google’s finest work in one product; it follows a few recent significant strategic moves by the tech giant.
In 2012 Google changed the way it indexed information; the Knowledge Graph was created to understand the relationship and connection between objects, moving away from just searching for strings of characters. This helped Google to “understand the world in the way [we] do”. Cool.
2013, Google announces Conversational Search, utilising the Knowledge Graph to the fullest. Forget the fact that Google’s speech detection is as good, if not better than Siri, using the Knowledge Graph now allows Google to ‘hear’ questions you are asking it and respond in a human way. Ask Chrome ‘how old is Obama?’ and it knows you are very likely asking ‘how old is Barrack Obama?’. Then ask ‘how old is his wife?’ and it knows that you are really asking ‘how old is Michelle Obama?’. Subtle difference, massive implications.
Again, 2013 and Google launches Google Now, their predictive assistant that learns from your behaviour across the web and serves you content that you want, when you want it. On Android this is amazing. Stick with it…
Later in 2013 and Glass is soft-launched. Glass has a, largely, hands-free UI that enables the user to talk to it, and it talks back – a big step towards Natural User Interfaces (NUIs). Super.
Right. Now Glass does not perfectly implement all of the above at the moment but Google have now released a device and technology that learns from you, serves you relevant content at the right time in a couple of unobtrusive ways, it will talk to you, you can talk back, it will understand you. Game. Done. Changed.
Wearable tech needs to be fashionable
Say what you want about Glass v1; some think it’s cool already, others do not. For wearable tech to be mainstream it needs to be cooler. It needs to be in the arm of some Tom Ford specs, not look like a Bluetooth headset on crack. No doubt Glass will be refined when released to consumers, but I believe that we will see ‘now with Glass technology!’ claims on Tom Ford, Burberry, Oakley etc. glasses. It will become integrated into fashionable goods. A brilliant article on why wearable tech needs fashion to thrive should be read for a detailed explanation. Continue reading