I recently supplied a few quotes to The Drum on how Google Glass can be used by brands as a marketing tool. The full article can be read on The Drum with full commentary from the editorial team, my quotes are below.
Joel Blackmore, senior innovation manager, Somo, described Glass as “an ultra-personal device” and claimed that it meant delivering “appropriate content is more important than ever before.”He added; “The simplest thing a brand can do to use Glass as a marketing tool is to find a way to deliver brilliant and relevant content” to users.
“The New York Times has already produced a good example of this with its Glass app. I’d encourage brands to start experimenting with the Glass technology to understand the best ways to deliver their content to users in an appropriate fashion.
“Using Glass and having content pop up in your field of vision takes some getting used to, so having unwanted advertising content would be even more disconcerting right now. Putting the right branded content onto the Glass screen is more important than advertising for brands at the moment.”
There you go, shocker! Content is more important than advertising for a brand to remain relevant to a consumer. We’ve known this for a long time, Glass just confirms this once again.